Donnerstag, 04. April 2019, STARTPLATZ, Native Advertising: Lead Generation On The Worlds Largest Traffic Sources

Von 04. April 2019 - 17:00 Bis 20:00


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A quick introduction to Native advertising, with examples, best practices, and tips & tricks on how to find success in the clutter that is Native advertising. Native advertising is HUGE. The leading native platform in the US, Taboola, has more desktop traffic than Facebook! Herein lies the challenge of Native advertising; it's massive and overwhelming when you start. No native advertiser starts on Native and makes money off the start - it takes time and perseverance to test different ads, angles, products, and flows. In this small workshop I'll to my best to share my experience as a Media Buyer for an agency spending $ millions across the world on Facebook and Native. By sharing my best practices, strategies, and know-how you can get an introduction to Native and decide whether it's something you'd like to pursue for your company. Please feel free to bring along materials for ads of your products/service. If time permits I'd like to break out into groups to conduct an ad brainstorm for each participant. I'm a big fan of interactive discussions vs. linear power points.
Target Audience

Individuals interested in Digital Marketing
Facebook advertisers looking to expend their reach with Native ads
Companies looking to advertise online
Affiliates looking to run offers on Native traffic sources

Why should I join?

An intro to Native advertising
Decide whether Native advertising is right for you
Learn the basics of advertising on Native and ask questions to someone who's spending $1000's a day on Native

The Focus Of The Workshop

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Intro to Native
Where to start
Comparing Taboola, Outbrain, and Gemini
What to consider when creating your first ad
Optimizing offer/flow/placements & adss

Info: Der Workshop findet auf Englisch statt!
About the speaker, Nadim Kuttab
A native English speaker with a German passport. Nadim grew up in an expat family living between Africa, the MENA region, Asia and Europe. Completing his masters in Political Science at CIFE in Nice and Berlin, he pivoted to marketing and moved to Cologne in August last year. Currently with 6H Media on the first floor of Startplatz, Nadim runs the Native media buying efforts of the company.

Native Advertising: Lead Generation On The Worlds Largest Traffic Sources, STARTPLATZ ereignis

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