Mittwoch, 03. April 2019, The Family, Understand your Users by Measuring what Matters w/ Asana Rebel & Pandata

Von 03. April 2019 - 18:30 Bis 20:30

The Family

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In order to make the best marketing, product development and business decisions you need to understand your users back-to-back. Therefore user analytics tools and technologies are of vital importance to tracking important data that will give you the best insights on builiding up your business and setting the right KPIs. 

We are very excited to have Ole Bahlmann, Head of Data at Asana Rebel & Marco Szeidenleder, Managing Partner at Pandata joining us at The Family to share their expertise around data with us.  

/// Lineup:

MEASURE WHAT MATTERS w/ Ole Bahlmann, Head of Data, Asana Rebel

Finding the right KPIs to track and measure is no small feat. In this talk Ole will outline what makes a metric a KPI and how you can find the right KPIs for your businesses. You will learn to tell apart vanity metrics from North Star metrics and why it’s crucial for your business to ignore the former and follow the latter.

Ole is Head of Data at Asana Rebel, a Berlin based startup for a healthy lifestyle. He is a seasoned digital strategist and analyst who has been working with information technologies since 2001. He spent four years at SoundCloud, the world’s leading audio platform, leading a team of analysts and building the analytics and business intelligence infrastructure. He was VP of Insight at EyeEm, a Berlin mobile photography startup, before working as a freelancer for various startups and agencies. 

DATA INTELLIGENCE FOR IN-DEPTH USER ANALYTICS w/ Marco Szeidenleder, Managing Partner, Pandata

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Understanding every movement your users make in your website or app is crucial to draw conclusions for marketing, product development and business decisions. Capture and analyze these data and combine them with other data sources for maximum insight. This hands-on talk will show what's possible with User Analytics tools and technologies and will give you an idea on how to get started.

Marco Szeidenleder is Managing Partner at Pandata, a Consultancy and Implementation Provider with a strong focus on Data Intelligence and Digital Innovation. He holds degrees in Applied Computer Sciences and in European Business from French ESCP Europe Business School. Further stages in his career involved a startup-project in Rio de Janeiro and being a part of Rocket Internet as a Business Engineer.

The event is 100% open and free! It will be followed by a Q&A and drinks so we can all get to know each other better. 
Don't forget to register to let us know you're coming ;)


The Family selects 20 startups from everywhere in Europe every 8 weeks. Could it be you?
Apply for the next session. => 
About The Family:
We’re a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 5 years ago in France, we now have a portfolio of 250 startups. Raised €500M collectively for them so far. You may know some of them, like Algolia,, CaptainTrain, Star Of Service. And now we’re also located in London and Berlin. If we can help entrepreneurs make the most of these European ecosystems, we'll be happy!

Understand your Users by Measuring what Matters w/ Asana Rebel & Pandata, The Family ereignis

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